HLC is a family of leading independent schools in Harrogate, encompassing Bankfield Pre-Prep School, Highfield Prep, and Harrogate Ladies’ College. While initially the project brief focussed on the need for a new website, it quickly became clear that the corporate identity of the school also needed careful thought and a clear outcome on how to position the three divisions within the family.
Brand Identity, Logo Design, Website Design, Development, SEO, CMS, Mobile Website
When we first met Harrogate Ladies’ College the brand was undefined and there were a number of challenges relating to the identity of the school. In the past the school has been seen as 3 separate entities, with a pre-prep and prep for both girls and boys, and an all-girls senior school. Increasingly the school wants to be seen as a single entity with different divisions, and wanted to create a brand that was suitable for the full school.
We established the best structure for the site to show the 3 parts of the whole; we produced a modern version of the original crest for the logo; and came up with an engaging content for the site that presents the user with the 3 divisions of the school within a clear structure and an engaging, modern design.
Ben Davies, Managing Director, TWK
I just wanted to say a huge thank you to you and all the team for helping us to deliver a great web site. We’re absolutely delighted with the end result and I hope that you all are too!
Sarah Bowman, Director of Admissions & Marketing, HLC